August 12, 2013
SEC Extends Postseason Football Relationship With Birmingham Bowl Game
ESPN Regional Television (ERT), a subsidiary of ESPN, announced a new multi-year agreement with the Southeastern Conference (SEC) to provide a bowl-eligible team for the Birmingham, Ala.-based bowl game – the BBVA Compass Bowl.
The deal is over six years and gives Birmingham the ninth overall pick from SEC bowl-eligible teams starting with the 2014 postseason and running through 2019. The SEC has been a partner with the bowl since 2008.
“The SEC is pleased to continue its agreement with the Birmingham Bowl,” said SEC Commissioner Mike Slive. “The SEC has strong ties to the Birmingham community and I am glad we can continue to grow that relationship through this bowl game. Birmingham is centrally located for our schools and their fans, making it an attractive bowl experience.”
This year’s game, the final year of a four-year agreement, will feature a bowl-eligible team from the SEC vs. a bowl-eligible team from the American Athletic Conference (formerly The BIG EAST) and will be played at Historic Legion Field in Birmingham on Saturday, Jan. 4. at noon ET.
According to figures provided by the Greater Birmingham Convention and Visitors Bureau, the first seven bowl games have generated over $80 million in economic impact to the city of Birmingham, including $21.4 million generated last year when over 55,000 fans jammed Legion Field to witness the matchup between Ole Miss and Pitt.
“We are very pleased to extend our deal with the SEC through the 2019 season,” said Mark Meadows, Executive Director of the BBVA Compass Bowl. “The local fans and the corporate community are passionate about college football and have been very supportive of our game through the first seven years. We look forward to continuing to provide the most compelling matchup possible for our fans and supporters.”
Since 2006, the bowl has donated $175,000 to the Monday Morning Quarterback Club in support of its charitable arm, the Crippled Children’s Foundation. The donations offer direct financial support to charities providing vital medical services to children, which would not otherwise be available. Additionally the bowl, in partnership with its conference partners and sponsors, has donated thousands of tickets to local charitable organizations and to the military each year.
ABOUT BBVA COMPASS
BBVA Compass is a Sunbelt-based financial institution that operates more than 709 branches, including 368 in Texas, 93 in Alabama, 79 in Arizona, 65 in California, 45 in Florida, 38 in Colorado and 21 in New Mexico. BBVA Compass ranks among the top 20 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (5th). BBVA Compass has been recognized as one of the leading Small Business Administration lenders and ranked third in American Banker’s 2012 reputation study of the leading 30 banks in the U.S. Additional information about BBVA Compass can be found at www.bbvacompass.com.
BBVA Compass is an indirect subsidiary of BBVA (NYSE: BBVA) (MAD: BBVA BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, is the largest financial institution in Mexico, and has leading franchises in South America and the Sunbelt region of the United States. Its diversified business is geared toward high-growth markets and relies on technology as a key sustainable competitive advantage. BBVA ranks among the leading eurozone banks in terms of return on equity and efficiency. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies best practices. The Group is present in the main sustainability indexes. More information about the BBVA Group can be found at www.bbva.com.
ESPN Regional Television/Event Ownership
The nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,200 sporting events. Content includes action from NCAA football, basketball and Olympic sports, NHRA and professional and amateur golf, accounting for more than 3,400 live and/or original hours of programming. ERT’s owned and operated events reach over a million fans a year and provides more than 200 additional hours of programming.
In addition to event ownership, ERT is the production headquarters for ESPNU; syndication rights-holder and producer of national, regional and local shows for college conferences (SEC, BIG EAST, Big 12, Mid-American, WAC) and manages the Big 12 Corporate Partner Program.
ESPN Regional Television markets and/or owns several sporting events:
BBVA Compass Bowl (Birmingham, Ala.); Beef ‘O’ Brady’s Bowl St. Petersburg; Bell Helicopter Armed Forces Bowl (Dallas-Fort Worth); MAACO Bowl Las Vegas; Gildan New Mexico Bowl (Albuquerque); MEAC/SWAC Challenge presented by Disney (Orlando, Fla.); Meineke Car Care Bowl of Texas (Houston); Texas Kickoff Classic (Houston); Sheraton Hawai’i Bowl (Honolulu) and The Home Depot ESPNU College Football Awards
Armed Forces Classic (Ramstein Air Base, Germany); DIRECTV Classic (Anaheim, Calif.); Charleston Classic presented by Foster Grant (S.C.); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Classic presented by Corona Extra (Madison Square Garden); Old Spice Classic (Walt Disney World Resort near Orlando, Fla.); Puerto Rico Tip-Off (San Juan); BracketBusters and State Farm Champions Classic (Georgia Dome, Atlanta)
ESPNU Warrior Classic
ESPN National Golf Challenge
For more information, visit ESPNPlus.com.
BBVA Compass is a trade name of Compass Bank. Compass Bank, member FDIC.
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