BIRMINGHAM, Ala. — ESPN Events has named TicketSmarter as the new title sponsor for the Birmingham Bowl. The multiyear agreement begins with this season’s bowl game.
Played at historic Legion Field, the 2020 TicketSmarter Birmingham Bowl will kick off at 2 p.m. CST on Thursday, Jan. 2, 2020, and will air live on ESPN.
“We are honored and excited to partner with ESPN Events to be both the title sponsor of the TicketSmarter Birmingham Bowl and an official secondary ticket provider of ESPN Events,” said TicketSmarter CEO Jeff Goodman. “At TicketSmarter, we want everyone to experience the power and excitement of live events.”
“We look forward to working with TicketSmarter to grow the bowl and provide a first-class experience for participating teams, fans, and the entire local community,” said Mark Meadows, executive director of the TicketSmarter Birmingham Bowl. “Birmingham is well known for its passion for college football, and we are excited to have TicketSmarter as our partner as we welcome football fans to visit our great city to experience the unique southern hospitality and college football frenzy that exists in Birmingham.”
Tickets for the TicketSmarter Birmingham Bowl are on sale now. Ticket pricing will be $50 for East and West reserved sideline seating and $30 for general admission corner seats. Discounted Group Tickets are also available.
For information on group tickets, corporate packages and branding opportunities, contact Mark Meadows at [email protected] or 205-733-3776, ext. 102.
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TicketSmarter is a proud member of the Digital Ally Companies (NASDAQ: DGLY). With more than 48 million tickets for sale, TicketSmarter enables customers to experience the power and excitement of live events. TicketSmarter also works alongside numerous charitable partners, including St. Jude Children’s Research Hospital, the V Foundation, and the Quarterbacking Children’s Health Foundation.
TicketSmarter is the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events and the official ticket resale partner of Rose Bowl Stadium. Additionally, TicketSmarter is the official ticket resale partner of over 35 collegiate conferences, 300+ universities, and hundreds of events and venues nationally.
To learn more about TicketSmarter, visit TicketSmarter.com, and follow @TicketSmarter on Facebook, Twitter, and Instagram.
For more Birmingham Bowl information, please visit birminghambowl.com. For up-to-the-minute information, please follow our social handles on Facebook, Twitter, Instagram and LinkedIn.
ESPN Events, a division of ESPN, owns and operates a portfolio of collegiate sporting events nationwide. In the 2025-26 academic year, the 35-event schedule includes three early-season college football kickoff games, 17 college bowl games, 10 college basketball events, two college volleyball events, the premiere regular season college softball and gymnastics events, as well as the Band of the Year National Championship. Collectively, these events account for over 400 hours of live programming on ESPN platforms, reaching 60 million viewers and attracting more than 650,000 annual attendees. Each year, the portfolio of events features more than 20 Division I conferences and hosts over 4,000 participating student-athletes. With satellite offices in more than 10 cities across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.
Follow ESPN Events on Facebook, Twitter/X and YouTube. ESPN Events Press Kit
Local Media Contact:
Heather Jeffcoat, 205-515-1972 or [email protected]
Danny Chi, [email protected]
Andrea DiCristoforo, [email protected].
