Quarterbacking Children’s Health

Since 2006, the Birmingham Bowl has donated over $460,000 to the Monday Morning Quarterback Club in support of its charitable arm, Quarterbacking Children’s Health Foundation. The Quarterbacking Children’s Health Foundation provides direct financial support to charities providing vital medical services to area children.

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Extra Yards for Teachers

On September 19th, in partnership with the College Football Playoff Foundation, Motion Industries, and Protective Life, the Birmingham Bowl awarded $1,500 gift cards to the Birmingham City Schools 2022 Teachers of the Year. Minnie Lawson-Cook at Martha Gaskins Elementary School, Elementary Teacher of the Year, and Mychoal Woods at Carver High School, Secondary Teacher of the Year, were recognized as part of Teachers Big Day and Extra Yard for Teachers Week. The gift cards can be redeemed for much-needed classroom resources for these teachers. We are proud to recognize and celebrate the outstanding work of these Birmingham City Schools educators, whose dedication and commitment to helping Birmingham’s youth prepare for the future truly embodies the spirit of going the “Extra Yard”.


Economic Impact

The Greater Birmingham Convention and Visitors Bureau estimates that the teams, bands, and fans of Duke University and Troy University attending the 2023 Birmingham Bowl generated $8.6 million in economic impact for the Birmingham area. This brings the total economic impact for the first 17 years of the Bowl to over $181 million.

Television Ratings

Bowl Season is, annually, the most watched two week period on ESPN. That held true in 2023 as 2,666,495 viewers tuned in to ABC TV to watch the Birmingham Bowl, a 3.5-hour game highlighting the City of Birmingham to the entire nation. This was the highest viewership of the Birmingham Bowl since 2017 and was the 15th most-watched Non-NY6 bowl in 2023.


First Sell Out

41,871 fans filled Protective Stadium on December 28, 2021, for the 15th Birmingham Bowl making it the first sell-out in the history of the bowl game and the first sell-out for Protective Stadium. The Bowl was one of only seven bowls to report a sellout for 2021.

Top Ten Ranking

The 2021 Birmingham Bowl was once again ranked as one of the top bowl games of the year with College Football News ranking the matchup between Houston and Auburn at #8. CBS Sports ranked the game at #15 out of the 37 bowls played.