2026 Tailgate Challenge
Sponsorship Opportunities
Save with Advance Purchase Pricing
Purchase your Tailgate Challenge admission tickets before August 14 and save.
- Adults (21+): $15 Advance Purchase
- Under 21: $10 Advance Purchase
- Children 10 & Under: Free
Skip the line and enjoy direct event entry by securing your tickets in advance.
Day of Admission Tickets
Admission tickets purchased at the gate are $20.00 each for adults 21 years of age and over.
Admission tickets purchased at the gate are $15.00 each for those under 21 years of age.
Children 10 years of age and under can enter for free.
Cash or Credit Accepted.
For questions or concerns, please call (702) 279-7186. Our team will be happy to assist you with your reservation.
Monday, December 28, 2026
1-5 PM CT
Uptown District
Fan Fest Pep Rally
The Fan Fest Pep Rally will be held from 1-5 PM in Uptown Birmingham and will feature live music, interactive games, a Kids Zone, and corporate displays with food and beverages available for all ages. The event builds throughout the day in anticipation of back-to-back Pep Rallies from 4-5 pm featuring the participating head coaches, team captains, cheerleaders, dance teams, mascots, and marching bands! The event concludes with a firework demonstration above the Uptown skyline!
The Fan Fest Pep Rally is free and open to the public.
1-4 PM CT
Uptown District
Music Stage: Rock Candy Band
4-4:30 PM CT
Uptown District
Visiting Team Pep Rally
Join the coaches, players, cheerleaders, marching band, and thousands of fans for a pre-game pep rally on the main stage.
4:30-5 PM CT
Uptown District
Home Team Pep Rally
Join the coaches, players, cheerleaders, marching band, and thousands of fans for a pre-game pep rally on the main stage.
5 PM CT
Uptown District
Fireworks
Fireworks will immediately follow the pep rally!
1-5 PM CT
Uptown District
Fan Fest Pep Rally
The Fan Fest Pep Rally will be held from 1-5 PM in Uptown Birmingham and will feature live music, interactive games, a Kids Zone, and corporate displays with food and beverages available for all ages. The event builds throughout the day in anticipation of back-to-back Pep Rallies from 4-5 pm featuring the participating head coaches, team captains, cheerleaders, dance teams, mascots, and marching bands! The event concludes with a firework demonstration above the Uptown skyline!
The Fan Fest Pep Rally is free and open to the public.
1-4 PM CT
Uptown District
Music Stage: Rock Candy Band
4-4:30 PM CT
Uptown District
Visiting Team Pep Rally
Join the coaches, players, cheerleaders, marching band, and thousands of fans for a pre-game pep rally on the main stage.
4:30-5 PM CT
Uptown District
Home Team Pep Rally
Join the coaches, players, cheerleaders, marching band, and thousands of fans for a pre-game pep rally on the main stage.
5 PM CT
Uptown District
Fireworks
Fireworks will immediately follow the pep rally!
Game Day
9AM–12:45 PM CT
Uptown District
Fan Fest Tailgate
The Fan Fest Tailgate will be at Uptown Birmingham on game day. It is the official pre-game tailgate area for the Bowl featuring live music, interactive games, a Kids Zone, and corporate displays with food and beverages available for all ages.
The Fan Fest Pep Rally is free and open to the public.
9AM–12:45 PM CT
Uptown District
Music Stage: Man’s Best Friend
1PM CTProtective Stadium20th JLab Birmingham Bowl
TICKET REQUIRED
9AM–12:45 PM CT
Uptown District
Fan Fest Tailgate
The Fan Fest Tailgate will be at Uptown Birmingham on game day. It is the official pre-game tailgate area for the Bowl featuring live music, interactive games, a Kids Zone, and corporate displays with food and beverages available for all ages.
The Fan Fest Pep Rally is free and open to the public.
9AM–12:45 PM CT
Uptown District
Music Stage: Man’s Best Friend
- 1PM CTProtective Stadium
20th JLab Birmingham Bowl
TICKET REQUIRED
