COMMUNITY INVOLVEMENT

Quarterbacking Children’s Health

Since 2006, the Birmingham Bowl has donated over $490,000 to the Monday Morning Quarterback Club in support of its charitable arm, Quarterbacking Children’s Health Foundation. Quarterbacking Children’s Health Foundation provides funds to fulfill medical needs for children, whose needs would otherwise be unmet. We wish to make a difference in the medical care and medical opportunities for our children and young adults.

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Extra Yard for Teachers

In partnership with the College Football Playoff Foundation, Motion Industries and Protective Life, The Birmingham Bowl has awarded $1,500 gift cards to two deserving Birmingham City School teachers as part of the national EXTRA YARD FOR TEACHERS – TEACHERS BIG DAY! The gift cards can be redeemed to purchase classroom resources for the current school year. We are proud to participate in this annual event and honored to partner with the Birmingham City School System to recognize the current elementary and secondary Teachers of the Year!

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Economic Impact

The Greater Birmingham Convention and Visitors Bureau estimates that the fans, teams and marching bands from Georgia Tech and Vanderbilt attending the 2024 Birmingham Bowl generated $9.2 million in economic impact for the Birmingham area. This brings the total economic impact for the first 18 years of the Bowl to over $190 million.

 

Television Ratings

Bowl Season is annually the most watched two-week period on ESPN. This was especially true in 2024 as 4,052,413 viewers tuned in to ESPN to watch the 18th annual Birmingham Bowl, a 3.5-hour game highlighting the City of Birmingham to the entire nation. This was the highest viewership of the Birmingham Bowl since 2014 and the 9th most-watched Non-NY6 bowl of 2024.

BOWL FACTS

First Sell Out

41,871 fans filled Protective Stadium on December 28, 2021, for the 15th Birmingham Bowl making it the first sell-out in the history of the bowl game and the first sell-out for Protective Stadium. The Bowl was one of only seven bowls to report a sellout for 2021.

Top Ten Ranking

The 2021 Birmingham Bowl was once again ranked as one of the top bowl games of the year with College Football News ranking the matchup between Houston and Auburn at #8. CBS Sports ranked the game at #15 out of the 37 bowls played.