The Birmingham Bowl manages its licensing program through a partnership with The Collegiate Licensing Company (CLC). If you are interested in working with the Birmingham Bowl, please see the CLC contact information below.

Team IP Sports is the exclusively licensed merchandiser of Birmingham Bowl apparel at Protective Stadium, the Sheraton Birmingham Hotel, the Westin Birmingham Hotel, the Hyatt Regency Wynfrey Hotel, the Doubletree by Hilton Birmingham Perimeter Park, the Marriott Birmingham Hotel and the Bud Light Fan Fest at Uptown.

No other university groups (alumni, bookstores, students, fraternities, etc.) or merchandisers may sell merchandise at these venues. The Birmingham Bowl will have merchandise available for purchase for both teams. Logo merchandise will also be available at both team hotels during bowl week and at Protective Stadium on the day of the game. For any and all Apparel licensing/merchandising questions regarding the Birmingham Bowl, please contact the following individuals: