ATLANTA, Ga. – PRIMESPORT, an industry leader in providing VIP access to the biggest sporting events in the world, has announced a renewed and expanded partnership with ESPN Events to remain the Official VIP Hospitality and Travel Provider for all of their college football games. PRIMESPORT will also offer fans the chance to buy and sell tickets through an Official Ticket Exchange service for many of the ESPN Events College Football Games.
PRIMESPORT will provide premium VIP ticket packages and fan travel experiences for the Birmingham Bowl, Bad Boy Mowers Gasparilla Bowl, Cheribundi Tart Cherry Boca Raton Bowl, Celebration Bowl, Famous Idaho Potato Bowl, Gildan New Mexico Bowl, Hawaii Bowl, Lockheed Martin Armed Services Bowl, Raycom Media Camellia Bowl, Las Vegas Bowl, Zaxby’s Heart of Dallas Bowl, Academy Sports + Outdoors Texas Bowl, DXL Frisco Bowl and the 2018 Orlando Kickoff and Texas Kickoff game.
ESPN Events is a branch of ESPN charged with creating and organizing sporting events to be broadcast across ESPN networks. Over the years, ESPN Events has created and organized many high-quality bowl games and has become an industry leader in providing fans with great events and elite matchups in many of college football’s marquee bowl games.
As part of the renewed partnership, PRIMESPORT will continue to offer premium ticket packages for all of ESPN Events’ college football games that include college football tickets, plus VIP Experiences like pregame field passes or exclusive pregame party access. Choice Fan Travel Packages will also be available to include hotel accommodations, game tickets, official souvenirs and more. PRIMESPORT will further offer college football fans an officially designated and approved Ticket Exchange marketplace to buy and sell tickets in a convenient, secure and protected environment.
“We are thrilled to renew and extend our partnership with ESPN Events,” said Michael Huber, Senior Vice President for Business Development at PRIMESPORT. “Just as ESPN is one of the most recognizable name in sports, PRIMESPORT’s experiences are some of the most elite in the fan experience industry. Our top priority is to give fans the best experience possible when they enjoy premier events and this partnership ensures that quality.”
For more information on official tickets, travel packages or fan-to-fan ticket exchange to any one of the nearly 20 events, visit PRIMESPORT.com.
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For more Birmingham Bowl information, please visit birminghambowl.com. For up-to-the-minute information, please follow our social handles on Facebook, Twitter, Instagram and LinkedIn.
ESPN Events, a division of ESPN, owns and operates a portfolio of collegiate sporting events nationwide. In the 2025-26 academic year, the 35-event schedule includes three early-season college football kickoff games, 17 college bowl games, 10 college basketball events, two college volleyball events, the premiere regular season college softball and gymnastics events, as well as the Band of the Year National Championship. Collectively, these events account for over 400 hours of live programming on ESPN platforms, reaching 60 million viewers and attracting more than 650,000 annual attendees. Each year, the portfolio of events features more than 20 Division I conferences and hosts over 4,000 participating student-athletes. With satellite offices in more than 10 cities across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.
Follow ESPN Events on Facebook, Twitter/X and YouTube. ESPN Events Press Kit
Local Media Contact:
Heather Jeffcoat, 205-515-1972 or [email protected]
Danny Chi, [email protected]
Andrea DiCristoforo, [email protected].














