The Birmingham Bowl and the Uptown Entertainment District will join together for Uptown Street Fest and Pep Rally on Friday, Jan. 2, from 2-8p.m. The ninth annual Birmingham Bowl will be played on Saturday, Jan. 3, 2015, at historic Legion Field between the Florida Gators and the East Carolina Pirates.
The Uptown Street Fest and Pep Rally is free and open to the public, featuring coaches, players, and marching bands from Florida and East Carolina as well as live music on the Miller Lite Stage, a kid’s zone, and food and beverages for the entire family.
“The Street Fest and Pep Rally is always a highlight of the activities that lead up to the Birmingham Bowl,” said Mark Meadows, Executive Director of the Birmingham Bowl. “We’re excited about joining with the Uptown Entertainment District and its many restaurants and attractions to bring fans from both schools together with the people of Birmingham to celebrate what this game means to our community.”
Adjacent to the Westin Birmingham, Uptown is part of the Birmingham-Jefferson Convention Complex and features seven restaurants: Bottle & Bone, Mugshots, Octane Coffee+Bar, The Southern Kitchen & Bar, Texas De Brazil, Todd English P.U.B., and Cantina Laredo.
“With more than 1,000 hotel rooms at the Sheraton and Westin and seven great restaurants, the Uptown Entertainment District is a great place for teams and fans to celebrate the New Year and share their enthusiasm for college football,” said Tad Snider, Executive Director and CEO of the BJCC. “We’re excited to welcome ESPN, the University of Florida and East Carolina University to Birmingham, and we’re thrilled to be part of the Birmingham Bowl, an event that over the past nine years has become an important New Year’s tradition for our region.”
Tickets to the 2015 Birmingham Bowl are now on sale and may be purchased online at www.birminghambowl.com. Fans can purchase Reserved Seats ($50 each) each or General Admission Seats ($30 each). Tickets are also available at the Legion Field Box Office now through game day.
The Birmingham Bowl is one of 11 games owned-and-operated by ESPN Events, a subsidiary of ESPN.
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ESPN Events, a division of ESPN, owns and operates a portfolio of collegiate sporting events nationwide. In the 2025-26 academic year, the 35-event schedule includes three early-season college football kickoff games, 17 college bowl games, 10 college basketball events, two college volleyball events, the premiere regular season college softball and gymnastics events, as well as the Band of the Year National Championship. Collectively, these events account for over 400 hours of live programming on ESPN platforms, reaching 60 million viewers and attracting more than 650,000 annual attendees. Each year, the portfolio of events features more than 20 Division I conferences and hosts over 4,000 participating student-athletes. With satellite offices in more than 10 cities across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.
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Local Media Contact:
Heather Jeffcoat, 205-515-1972 or [email protected]
Danny Chi, [email protected]
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