BIRMINGHAM, Ala. — The 15th Annual TicketSmarter Birmingham Bowl is set for Friday, January 1, 2021. The game will be played at Historic Legion Field in Birmingham, Ala., at 11 a.m. (CT)/noon (ET) on ESPN2.
“We are honored to be among just a handful of bowl games that are playing on New Year’s Day,” said Mark Meadows, executive director. “We look forward to celebrating our 15th year while showcasing the City of Birmingham to a national television audience.”
In last year’s TicketSmarter Birmingham Bowl, then-No. 21 Cincinnati defeated Boston College 38-6 following a rain delay. Cincinnati set TicketSmarter Birmingham Bowl records with most yards rushing (343), most rushing touchdowns (4), most rushing attempts (60), most first downs (33), and tied for the fewest points allowed with SMU versus Pittsburgh in 2012.
For information on tickets and branding opportunities, contact Mark Meadows at [email protected] or call 205-873-5041. Please note that Bowl week events and attendance may be impacted by restrictions due to COVID-19.
In commemoration of the 15th anniversary of the TicketSmarter Birmingham Bowl, a new logo will be used for this Bowl season. Click here to download the new logo for media usage.
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TicketSmarter is a proud member of the Digital Ally Companies (NASDAQ: DGLY). With more than 48 million tickets for sale, TicketSmarter enables customers to experience the power and excitement of live events. TicketSmarter also works alongside numerous charitable partners, including St. Jude Children’s Research Hospital, the V Foundation, and the Quarterbacking Children’s Health Foundation.
TicketSmarter is the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events and the official ticket resale partner of Rose Bowl Stadium. Additionally, TicketSmarter is the official ticket resale partner of over 35 collegiate conferences, 300+ universities, and hundreds of events and venues nationally.
To learn more about TicketSmarter, visit TicketSmarter.com, and follow @TicketSmarter on Facebook, Twitter, and Instagram.
For more Birmingham Bowl information, please visit birminghambowl.com. For up-to-the-minute information, please follow our social handles on Facebook, Twitter, Instagram and LinkedIn.
ESPN Events, a division of ESPN, owns and operates a portfolio of collegiate sporting events nationwide. In the 2025-26 academic year, the 35-event schedule includes three early-season college football kickoff games, 17 college bowl games, 10 college basketball events, two college volleyball events, the premiere regular season college softball and gymnastics events, as well as the Band of the Year National Championship. Collectively, these events account for over 400 hours of live programming on ESPN platforms, reaching 60 million viewers and attracting more than 650,000 annual attendees. Each year, the portfolio of events features more than 20 Division I conferences and hosts over 4,000 participating student-athletes. With satellite offices in more than 10 cities across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.
Follow ESPN Events on Facebook, Twitter/X and YouTube. ESPN Events Press Kit
Local Media Contact:
Heather Jeffcoat, 205-515-1972 or [email protected]
Danny Chi, [email protected]
Andrea DiCristoforo, [email protected].
