The Bud Light Fan Fest Pep Rally will be held from 1-5 PM in Uptown Birmingham and will feature live music, interactive games, a Kids Zone, and corporate displays with food and beverages available for all ages. The event builds throughout the day in anticipation of back-to-back Pep Rallies from 4-5 pm featuring the participating head coaches, team captains, cheerleaders, dance teams, mascots, and marching bands! The event concludes with a firework demonstration above the Uptown skyline!

The Bud Light Fan Fest Pep Rally is free and open to the public.

Join the coaches, players, cheerleaders, marching band, and thousands of fans for a pre-game pep rally on the main stage.

Join the coaches, players, cheerleaders, marching band, and thousands of fans for a pre-game pep rally on the main stage.

Fireworks will immediately follow the pep rally!

The Bud Light Fan Fest Tailgate will be at Uptown Birmingham on game day. It is the official pre-game tailgate area for the Bowl featuring live music, interactive games, a Kids Zone, and corporate displays with food and beverages available for all ages.

The Bud Light Fan Fest Pep Rally is free and open to the public.

TICKET REQUIRED